Workflows: triggers, conditions and actions
The visual builder, for automation more complex than a straight sequence.
What it is
A graph you draw. Something happens (a trigger), something is checked (a condition), things follow (actions).
Why use it
A sequence sends messages on a timer. A workflow can branch — do this for a customer with a tag, that for one without.
Example
Tag added "solar-interest" → has tag "existing-customer"? → if yes, enrol in the upgrade sequence; if no, move the deal to New inquiry and raise a task.
Steps
- Open Workflows and create one.
- Drag a trigger onto the canvas.
- Add conditions and actions.
- Dry run it.
- Publish.
Terms
- Trigger
- What starts it — a contact created, a tag added, a deal moved, a form submitted.
- Dry run
- Shows what would happen without doing it.
Common problems
- Some nodes warn about a per-action charge.
- Those route through an external CRM and cost money each time. Their local equivalents do the same job at no per-action cost — prefer them unless you specifically need the external system updated.
- Could two workflows trigger each other forever?
- No. Chains stop automatically after a few links, and a warning is logged.