Workflows: triggers, conditions and actions

The visual builder, for automation more complex than a straight sequence.

What it is

A graph you draw. Something happens (a trigger), something is checked (a condition), things follow (actions).

Why use it

A sequence sends messages on a timer. A workflow can branch — do this for a customer with a tag, that for one without.

Example

Tag added "solar-interest" → has tag "existing-customer"? → if yes, enrol in the upgrade sequence; if no, move the deal to New inquiry and raise a task.

Steps

  1. Open Workflows and create one.
  2. Drag a trigger onto the canvas.
  3. Add conditions and actions.
  4. Dry run it.
  5. Publish.

Terms

Trigger
What starts it — a contact created, a tag added, a deal moved, a form submitted.
Dry run
Shows what would happen without doing it.

Common problems

Some nodes warn about a per-action charge.
Those route through an external CRM and cost money each time. Their local equivalents do the same job at no per-action cost — prefer them unless you specifically need the external system updated.
Could two workflows trigger each other forever?
No. Chains stop automatically after a few links, and a warning is logged.